Here are three proven tactics to help you boost results, engage voters, and win regardless of your budget. 

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1. Launch Google Search

Are you sleeping on Google Search? Everyone is googling you now. If you’re already running digital, OOH (out-of-home), or mail campaigns, a Google Search ad can help you capture those last-minute Googlers. Getting started is simple and costs just few hundred dollars:

• Set up a Google Ad account or connect with an experienced agency.
• Log in to your BattlegroundAI account, outline your campaign, and get rapid copy suggestions that resonate.
• Set up your ad, publish, and ensure your candidate is front and center in search results.

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2. Copy Refresh

Stale messaging can cost you votes. If your ads have been running for a couple of weeks, it’s time for a refresh:

• Identify the top-performing messages that resonate with your audience.
• Export your performance data into a CSV file. 
• Upload the CSV to BattlegroundAI, set your campaign goals, and generate fresh, high-performing copy for Meta, Google Search, and more.

This quick copy refresh will expand your reach and drive more engagement across platforms.

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3. DTC Video Ads

Need a compelling new creative asset? Have your candidate or surrogate record a direct-to-camera video to build a connection with voters. Here’s how:

• Use BattlegroundAI to quickly generate multiple short script options for video platforms like YouTube.
• Provide your candidate with a selection of polished scripts that fit their voice.
• Refer to this helpful, exclusive Winning With Video to develop high quality video right on your phone. 

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These three steps will help you optimize your campaign’s final push and make the most of every moment leading up to Election Day. 

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