About the Candidate

‍

Kiana Fields is a first-time candidate and proud native of Scott County, Kentucky. An educator and researcher by profession, Kiana embodies bold and thoughtful leadership, envisioning a brighter future for her state. Despite the significant challenges posed by heavily gerrymandered districts created by Kentucky’s Republican-controlled legislature, Kiana launched a powerful bid for a State Senate seat. Her grassroots campaign aimed to challenge the status quo, with a brilliant Kentucky consultant, Taylor Coots, supporting her vision.

‍

Campaign Challenge 

With just four weeks left until Election Day, we partnered with Blue Dot Consulting and Uplift Campaigns to maximize the campaign’s reach with a $20,000 advertising budget. The goal: to drive awareness and mobilize voters through a strategically targeted, multi-platform ad campaign.

BattlegroundAI was deployed to amplify these efforts, streamline creative development, and make every dollar count.

‍

The Process

‍

1. Data-Driven Strategy

• Conducted research, polling, and voter conversations to understand key districts, demographics, and voter priorities.
• Used insights to shape the media plan and budget allocations.

2. Messaging & Content Creation

• BattlegroundAI’s advanced tools crafted tailored messaging for specific audiences based on insights.
• Direct-to-camera videos and pre-built ad templates from the BattlegroundAI store ensured professional, polished creative production.

3. Multi-Platform Ad Launch

• 90 ad variations were launched across Google Search, YouTube, and Meta platforms.
• Ads were optimized in real time to ensure performance and efficiency.

The Results

‍

• Total Ad Budget: $20,000
• Additional Budget and Fees: $200
• Time Saved: 50+ hours
• Resources Saved: 25% of the total budget

Despite operating with a limited budget, Kiana’s campaign became the only State Senate race in Kentucky to have a presence on both Google and Meta properties. This multi-channel strategy ensured that her message reached as many voters as possible in a highly competitive environment.

‍

Key Takeaways

‍

• Tools Level the Playing Field: In a state that voted +30 for Trump, Kiana’s campaign proved that even underfunded candidates can run professional, data-driven digital advertising campaigns using the right tools.
• Efficient Resource Management: BattlegroundAI saved over 50 hours of work for the team and reduced costs, allowing the campaign to stretch limited resources further.
• Building for the Future: While Kiana did not win, her candidacy is a testament to what’s possible when emerging leaders are equipped with modern campaign technology and what Democrats need to do moving forward - compete for every seat in every state.

‍

What’s Next?

‍

What if every local Democratic candidate had access to these kinds of tools and resources? In regions where top-of-ticket advertising and resources are scarce, technology like BattlegroundAI can make all the difference. Kiana’s story is proof that we can empower the next wave of progressive leaders to step up and run impactful campaigns—no matter the odds.

‍