We’re excited to announce a partnership with Change Research, the leader in political polling, opinion research and voter targeting for Democrats.  It’s more important than ever that we work across the ecosystem to support candidates, campaigns, and causes, at all levels to win in November and beyond. 

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Why This Matters: 

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Access to polling and research is critical for every campaign to better understand what matters most to voters and drive campaign strategy. Typically, these polls are very expensive and out of reach for small campaigns and causes. Change Research makes it possible for organizations of all sizes to access this vital information.

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How This Works With BattlegroundAI: 

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Polling and research are foundational for developing better, smarter digital content and advertising. By leveraging polls, you can better understand your audience and the issues that matter most to them. That’s where Change Research and BattlegroundAI come together.

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Two ways to use Change Research and BattlegroundAI: 

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1. Generate fine-tuned advertising content for your campaign. Conduct a poll and leverage the results in BattlegroundAI to generate customized advertising content for each audience. 

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2. Develop messaging for your campaign and test it using a poll among your target audience to see what resonates with each audience and then use that to more, customized iterations.  

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Example: 

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In a recent local race, a Change Research poll was conducted in the district. It provided insight into the issues that resonated most among voters. This information was then uploaded to BattlegroundAI to quickly and easily create Facebook and Google ad copy fine tuned to each message and audience. This resulted in an 18% increase in ROI spend.  

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What Users Will Receive: 

To start, users will be able to receive a 10% discount off Change Research polls by completing the form here. Our partnerships will continue to evolve in order to provide progressive organizations, campaigns and causes the tools they need to win in November and beyond.